I would like to share information regarding a topic which might not be known to many of the web-masters and also they won't be much considerate about it. But to tell you something frankly, when you are into web business overlooking even a single small concept can harness your business a lot. So would like discuss with you something regarding to what is called keyword blacklisting.
Keywords as you know play an important role in getting good page ranking in search engines. But if you are carrying the malicious intent to use the most popular keywords in the meta tag to get higher ranking, but never use the words in the related article then there are full chances that you get blacklisted. The search engines refuses to list your pages. Not only this but there are also lot many ways through which you can fall into the trap. Lets discuss a few of them:
1) Keyword Spamming: As discussed above if you are using lot popular words in the meta keyword tag to gain attention of the search engines, but actually have no relation established between those meta tags and the articles, then you are at higher risk of getting blacklisted. The search engines compares the meta keyword tags with the article and if they find no resemblance between the two they won't list the page in the search engine.
For eg. If you set the meta keyword tag as "Micheal Jackson", but your website is all about electronics goods then your are at risk. Never use such keywords unless your website is actually about it.
2) Keyword Crowding: An event that take place when you are filling the title tag with lots of keywords without any bonding or uniqueness. Always remember the title tag is the most important keyword tag. Care must be taken to see that the title tag contains at the max one or two important keywords. Always remember the title tag is not the place to list keywords, it must only contain those keywords which can be said as the heart of the website.
For Eg. If you are having a website designing firm in New York use the title tag as "website designing in New York", and don't try to fill the title tag with "website designing, programming, SEO design, desktop applications, web development, New York" etc. Else there are chances that your site gets blacklisted.
3) Keyword Repetition : Repeating your keywords in the meta tags might boost your search engine ranking.
For Eg. "mobiles, models, accessories, USA, mobiles"might perform actually well than "mobiles, models, accessories, USA".
But also care must be taken to see that you don't repeat the keywords that often, else the search engines will blacklist you. You can repeat the keywords, but take care that no keyword is repeated more than two times and also you repeat only those keywords which are most important and related to the site. You can use compound keywords like "mobile, accessories, mobile models, USA", as the search engines considers both the entities "mobile" and "mobile models" as different. But be moderate in its use, as some of the search engines don't use compound keywords and you can get blacklisted due to it.
4) Keyword Drowning : This activity does not play that important role in getting the site blacklisted, but of overlooked it can have adverse effect on the Search Engine Optimization of the site and some search engines might even ban the site due to this reason.
If there are too many keywords in the meta tag then we can say there is higher probability of the occurrence of keyword drowning. To have 10-15 keywords in the meta tag is good. If you increase the figure upto 20, though its not recommended but still can work well. But if you start including 30-40 keywords in the meta tag then you get into the trap of keyword drowning. Stick to include only 10-15 keywords in the meta tag as it can generate fruitful results, don't get yourself and the site trapped into the jungle of keywords, as the essence and the effectiveness of each keyword is diluted.
Thus the basic intent of search engine optimization is getting your website listed in the search engine. But the above highlighted points are the basic mistake that the web-masters make in the greed of getting higher search engine ranking. Thus one need to take proper care in playing with the keywords.
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